You might be interested in an article I recently wrote for the National B2B Centre, based at the University of Warwick.
Entitled "Using Social Media - Resolving Time, Money and Resource Issues" the article explores the problems that SMEs have in putting Social Media to practical use in their businesses.
In essence the hype about Social Media means that people ignore the fact a lot of resources and effort are required to make it work. It requires plenty of planning and manage to achieve success, but by adopting some straightforward principles it is possible to integrate Social Media activity into day to day activities without too much pain.
Check out the article here and let me know what you think.
PS I am running a Social Media workshop for the B2B Centre on July 7th at Warwick Uni, where we will explore some of these issues and resolutions in more detail